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Marketplace Minimum Sale Price Calculator

Calculate the minimum marketplace sale price in USD needed to cover costs, percentage fees and target profit.

Find the lowest sale price that covers costs, percentage fees and your target profit per order.

Pricing target

Product cost / COGS ($) Target profit per order ($) Marketplace fee (%) Payment processing (%)

Advanced cost assumptions

Fixed payment fee ($) Outbound shipping cost ($) Ad cost per order ($) Expected return cost per order ($)

Minimum sale price

$0.00

Price coverage stack

For beginners: how to read the price

Fixed costs firstCOGS, shipping, ads and returns must be covered before profit.

Percentage fees shrink revenueThe formula divides by the share of the sale price you keep.

Target profit is after feesRaise the target profit to build margin above break-even.

Use this calculator before setting a listing price. Enter product cost, target profit, marketplace fee and payment processing rate. Advanced fields add fixed payment cost, outbound shipping, ad cost and expected return cost per order.

What the result means

The first number is the lowest sale price that covers all entered costs and leaves the target profit after percentage fees. The coverage stack shows how the price is used by costs, fees and profit.

What is not included

The calculator does not use official marketplace rates and does not include income tax, sales tax handling, financing cost, inventory risk or professional pricing advice.