Product Launch Break-Even Calculator

Estimate product launch break-even units from fixed launch costs, price, variable cost, ads, fees and returns.

Product Launch Break-Even Calculator

Estimate how many units a launch must sell to recover fixed launch costs and variable costs.

Enter launch economics
Advanced launch assumptions
Break-even unit sales
0 units
Launch progress view
$0Contribution per unit
$0Profit at target units
0%Inventory needed
0Units over / under target
For beginners: how to read this result
Break-even is not profitIt is the point where contribution has paid back fixed launch costs.
Contribution drives unitsHigher contribution per unit lowers the number of units needed.
Inventory can constrain launchIf break-even needs more units than you have, cash recovery may take longer.
This calculator is for planning. It does not include financing, tax, long-term repeat purchases or official channel fees.

This calculator estimates how many units a product launch must sell before fixed launch costs are recovered. It is useful before ordering inventory, setting a launch budget or deciding whether the planned price can support the launch.

How to use it

Enter fixed launch costs, selling price, variable cost per unit and launch ad cost per unit. Advanced assumptions include selling fees, return allowance, initial inventory and a target launch unit count.

What is not included

The result does not include financing cost, income tax, repeat purchases, wholesale accounts, official channel fees or long-term brand value after the initial launch.