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Wholesale to Retail Price Calculator

Convert wholesale unit cost into a retail price using target margin or markup plus landed cost assumptions.

Convert wholesale unit cost into a retail price using margin or markup, with landed cost and shrink included.

Choose the pricing method

Wholesale unit cost ($) Target margin or markup (%) Inbound freight per unit ($) Retail packaging per unit ($)

Advanced retail assumptions

Shrink / damage allowance (%) Payment fee (%) Round price to nearest ($)Use 0 for exact price. Planned monthly units

Suggested retail price

$0.00

Cost-to-price ladder

For beginners: how to read this result

Margin is not markupMargin is profit divided by retail price; markup is profit divided by cost.

Landed cost comes firstFreight, packaging and shrink belong in cost before the retail price is set.

Rounding changes marginA psychological price can slightly raise or lower the exact target.

This calculator does not set market demand or tax-inclusive shelf prices. Use your own costs and pricing rules.

This calculator helps turn wholesale cost into a retail price by adding freight, packaging, shrink and payment fees before applying either target margin or markup. It is useful for stores, direct sellers and small product lines.

How to use it

Choose whether you price by margin or markup, then enter wholesale unit cost and target percentage. Advanced assumptions let you include shrink, payment fees, price rounding and planned unit volume.

What is not included

The result does not include official channel fees, sales tax, demand forecasting, competitor pricing, inventory financing, labor overhead or promotional discount planning.